MSME Showcase: Igniting MSME Growth
Connecting MSMEs with new opportunities, partners, and pathways to sustainable growth.
About the Program
The MSME Showcase, held from October 22 to 24, 2024, was a dynamic initiative by the National Association of Women Entrepreneurs of Malaysia (NAWEM), Koperasi NAWEM Berhad (KopNAWEM), and Public Bank Berhad. This three-day event aimed to empower micro, small, and medium enterprises (MSMEs) by providing a platform to showcase their products, connect with potential customers, and explore long-term business opportunities.
Themed “IGNITING MSME GROWTH,” the event included:
A two-day product showcase at Menara Public Bank, Kuala Lumpur.
A half-day forum featuring insights and experiences from MSME entrepreneurs.
Business networking and knowledge-sharing activities.
Highlights of the Event
Product Showcase - October 22-23, 2024
28 booths displaying a diverse range of MSME products, including food items, natural skincare, handmade crafts, and wellness solutions.
Public Bank employees and visitors attended, creating significant exposure for exhibitors.
Engaging activities such as live product demonstrations, hands-on workshops, and wellness consultations .
Half-Day Forum
October 24, 2024
- 11 MSME entrepreneurs shared their journeys, challenges, and success stories.
- Keynote by Ms. Dionna Teh, daughter of Public Bank’s late founder, recognizing the value of MSME contributions.
- Presentation on potential projects on business resilience, growth strategies, and collaboration with financial institutions.
Empowering MSMEs: Key Benefits
NAWEM took a bold step in directly supporting micro-businesses by purchasing their products for resale. This initiative ensured MSMEs earned revenue while gaining exposure.
The showcase delivered multiple benefits:
Immediate Sales Revenue – Vendors gained financial support through direct product purchases.
Market Exposure – Businesses engaged with a large audience, expanding brand awareness.
Networking & Collaboration – Entrepreneurs connected with potential customers, partners, and industry stakeholders.
Customer Insights & Product Validation – MSMEs received real-time feedback, aiding in business improvement.
Skill Development – Hands-on experience in marketing, sales, and customer engagement enhanced business capabilities.
Future Collaborations & Impact
The MSME Showcase reinforced NAWEM’s and KopNAWEM’s commitment to fostering sustainable business growth, particularly for women entrepreneurs. The successful partnership with Public Bank Berhad highlights the potential for future collaborations that support Malaysia’s MSME sector.
As we continue to empower entrepreneurs and drive economic growth, NAWEM remains dedicated to creating inclusive opportunities for MSMEs. This event serves as a stepping stone towards building a resilient, innovative, and thriving business community.
Stay tuned for upcoming showcases and initiatives!
